0–80
Inbound readiness
Positioning, authority, visibility, and proof and conversion.
AllboundScore
How strong are you before the customer gets in touch?
AllboundScore assesses how well your company is equipped to be found, understood and chosen — and to open dialogue with the right companies.
The score follows Allbound's principle: 80% inbound. 20% outbound. Inbound first. Outbound after.
Contact us about AllboundScore
A professional analysis of your commercial position. Scope is agreed in an introductory call.
One combined score. Weighted 80/20.
80/20 is not a rule for budget or time. It is a strategic principle: the ability to be found, understood, considered and chosen weighs more than the ability to simply contact the market.
0–20
Outbound readiness
Ideal customer profile, priority accounts, messaging, channels, follow-up and market signals.
Areas of analysis
The areas of analysis are not a new model. They make Authority → Visibility → Dialogue concrete for your company.
Positioning
- Target audience
- Value proposition
- Differentiation
- Messaging
Authority
- Thought leadership
- Expertise
- Cases
- Documentation
- Credibility
Visibility
- Website
- Search engines
- AI visibility
- Digital presence
- Market exposure
Proof and conversion
- Cases
- References
- Customer proof
- Documented results
- Contact options
- Turning interest into dialogue
Outbound readiness
- Ideal customer profile
- Priority accounts
- Messaging
- Channels
- Follow-up
- Market signals
What you receive
Where do we stand?
What should we prioritise?
- Overall AllboundScore 0–100
- Inbound readiness 0–80
- Outbound readiness 0–20
- Your strongest areas
- The biggest potential
- Prioritised focus areas
- Concrete recommendations for next steps
Measured across Authority → Visibility → Dialogue
AllboundScore is not a new model. It makes the existing Allbound method measurable.
Authority
Measures, among other things
- Positioning
- Expertise
- Expert positioning
- Case studies
- Credibility
Visibility
Measures, among other things
- Search engines
- AI visibility
- Digital presence
- Exposure
Dialogue
Measures, among other things
- Conversion points
- Market signals
- Priority accounts
- Outbound readiness
- Follow-up
Measure. Prioritise. Optimise. Measure again.
- 1. Measure
AllboundScore
Where do we stand?
- 2. Prioritise
Allbound Strategic Review
What should we do?
- 3. Optimise
Allbound Growth Partnership
We continuously strengthen and adjust your position, visibility and dialogue.
- 4. Measure again
AllboundScore
How far have we come?
The Allbound Loop: Be found → Be understood → Be considered → Open the dialogue → Learn → Repeat
Want your own situation analysed?
Contact us about AllboundScore and we will agree scope and process. If you would like to get to know the thinking first, start with the free Allbound Playbook.