Focused
A defined outreach effort for one target audience and one offer. Suited to companies that want continuity in a specific part of their outbound sales.
Monthly review.
Allbound Strategic Outreach
Your external SDR function
Allbound manages your outreach so your salespeople can spend more time with prospects who are ready for a conversation.
We research your market and contact relevant decision-makers through LinkedIn, email and phone. We follow up with a focus on qualified meetings and new sales opportunities.
When outreach keeps slipping down the priority list
Existing customers and active proposals can fill the calendar, leaving little time to approach new prospects.
As your external SDR function, Allbound handles the early stages of sales, from research to qualified conversations. You get an agreed level of ongoing support without hiring a full-time sales development representative.
Responsibility
What we take responsibility for
- Researching and selecting companies and decision-makers
- Developing messages around your offer and the prospect’s situation
- Personal contact through the agreed channels
- Following up and managing responses
- Qualifying interest and booking relevant meetings
- Documenting conversations and handing opportunities over to your sales team
We record activity in your CRM or a shared overview, as agreed. Each handover includes the context behind the interest and the agreed next steps.
Capacity
Three levels of capacity
Every level includes research, contact and follow-up. The difference is how much work we can progress at once and how closely we coordinate with your team.
Extended
More capacity for new contacts and follow-up on ongoing conversations. Suited to companies that want broader coverage of their target market.
Review every two weeks.
Intensive
Multiple outreach programmes or more in-depth work within a specialised market. Suited to companies that need greater involvement from Allbound.
Weekly coordination.
The scope depends on the complexity of your target market and your needs. Following an introductory call, you receive a proposal outlining responsibilities and the monthly investment.
Let’s discuss your sales outreachHow the engagement works
We begin by agreeing who you want to reach and what makes your offer valuable to them. Together, we define what qualifies as a sales opportunity.
You contribute subject expertise and existing sales material. Allbound manages the agreed outreach, while your salespeople take over qualified sales conversations and work towards closing the deal.
We review responses and adjust the approach as we go. You receive an overview of the companies approached, ongoing conversations and booked meetings.
Allbound model
Part of the Allbound model
Strategic Outreach translates your positioning and market interest into personal contact. The work draws on the Allbound model: Authority, Visibility and Dialogue.
The service can form part of a broader Allbound engagement or support companies that already have their strategy and marketing in place.
Questions about the engagement
Is this a full-time SDR?
No. You receive an agreed share of Allbound’s capacity, tailored to your needs and the selected level.
Do you guarantee a specific number of meetings?
We agree shared objectives and track results, but do not guarantee a specific number of meetings. Responses depend partly on your target audience and offer.
Are onboarding and sales materials included?
Agreeing the target audience and developing outreach messages are part of the agreed engagement. Extensive strategic analysis and the production of new sales materials are scoped separately.
How are pricing and duration agreed?
The engagement runs monthly with no fixed end date. The proposal sets out the investment, scope and notice terms.
Ready to give your sales outreach consistent attention?
Let’s discuss your target audience and where you need support in starting new customer conversations.
Let’s discuss your sales outreach